Social Media — Jasmine Boothe

Concepts

As a social media strategist, being tuned into the latest social media “hot take” is great — but leading the conversation is even better!

Client: Persana

It’s the last week of Sept 2024 and The New York Times just released an article discussing the latest social media trending conversation on breast reduction surgery. As quickly as my team of fellow social media strategists alerted our aesthetic conceirge client Persana on this — I got to work on the creative brief!

Enlisting our network Plastic Surgeon & social media personality Dr. Joubin Gabbay (89.6K IG followers), I outlined key visual and script elements to include in his reaction take that will showcase his expertise on the topic. Making sure to preserve Dr. Gabbay’s professional & creative integrity was key to this collaborative Instagram post.

Instagram Analytics: 10.5k views, 249 likes & 25 comments

Client: Briggs & Riley

While conducting my duties as Community Manager for Briggs & Riley, I came across a quite peculiar DM (direct message) that stopped me in my tracks ;)

I thought not only did this make the greatest customer testimonial Briggs & Riley ever received — this was so good that I couldn’t bear to keep it to myself! This Instagram post received such high engagement that it inspired our team to create a Instagram Stories series of #BRTravelStory and later chosen to run as a paid ad on the Briggs & Riley Facebook Page.

Instagram Analytics: 211 likes, 21 comments & 44 shares

Client: Volpi Foods

99 problems…but charcuterie isn’t one!

Inspired by the TikTok trend 99 - 0 that showcases a visual countdown of your favorite form of stress relief — I thought what better way to bring dopamine to our cured meat loving Volpi Foods customers than a relatable moment like this.

TikTok Analytics: 30 likes & 2 saves

Content Creation

For creatives today, their personal brand is just as important as the work itself. Providing creative direction & visuals for each of the featured projects — the goal was to engage their social media audiences & strengthen their online presence.

BTS Video Features

Instagram Analytics: 1.3k views, 72 likes, 18 comments, 5 shares & 3 saves

A social-first approach to BTS footage shot & edited to promote VIA’s new music single ‘Crime’ on Instagram.

Instagram Analytics: 1.1k views, 61 likes, 2 comments, 3 shares & 4 saves

Photography & Creative Direction

Instagram Analytics: 236 likes, 29 comments & 6 shares

Creative headshots for illustrator Kelli Clark & Digital Creator Jess Martinez on Instagram.

Instagram Analytics: 104 likes & 27 comments

LinkedIn Analytics: 48 reactions, 11 comments & 2 reposts

Event coverage for Women Who Create & IPG Health.

Copywriting

Client: Persana

Youtube Shorts is a great discovery tool for new brands like my client Persana — an aesthetic concierge platform connecting patients to the top plastic surgeons in the country. Repurposing the trending TikTok video template “How it started vs How it’s going” for Youtube Shorts, I crafted a new title & description to optimize our reach through SEO keywords.

The results: 91.4k views, 493 likes!